Plus, Fox News Can’t Stop Stroking Itself (or this poll)
Fairfield, CT – The results of a poll conducted by the Sacred Heart University Polling Institute show a majority of Americans don’t trust media news reporting. Go figure! Following is an excerpt from the university’s January 8th press release:
AMERICANS SLAM NEWS MEDIA ON BELIEVABILITY
…(the) poll found significantly declining percentages of Americans saying they believe all or most of media news reporting. In the current national poll, just 19.6% of those surveyed could say they believe all or most news media reporting. This is down from 27.4% in 2003. Just under one-quarter, 23.9%, in 2007 said they believe little or none of reporting while 55.3% suggested they believe some media news reporting.
The perception is growing among Americans that the news media attempts to influence public opinion – from 79.3% strongly or somewhat agreeing in 2003 to 87.6% in 2007. And, 86.0% agreed (strongly or somewhat) that the news media attempts to influence public policies – up from 76.7% in 2003. By four-to-one margins, Americans surveyed see The New York Times (41.9% to 11.8%) and National Public Radio (40.3% to 11.2%) as mostly or somewhat liberal over mostly or somewhat conservative. By a three-to-one margin, Americans see news media journalists and broadcasters (45.4% to 15.7%) as mostly or somewhat liberal over mostly or somewhat conservative. And, by a two-to-one margin, Americans see CNN (44.9% to 18.4%) and MSNBC (38.8% to 15.8%) as mostly or somewhat liberal over mostly or somewhat conservative.
Just Fox News was seen as mostly and somewhat conservative (48.7%) over mostly or somewhat liberal (22.3%). The most trusted national TV news organizations, for accurate reporting, in declining order included: Fox News (27.0%), CNN (14.6%), and NBC News (10.90%). These were followed by ABC News (7.0%), local news (6.9%), CBS News (6.8%) MSNBC (4.0%), PBS News (3.0%), CNBC (0.6%) and CBN (0.5%).In 2003, CNN led Fox News on “trust most for accurate reporting” 23.8% to 14.6%.
Not surprisingly, the Fox News Channel (FNC) decided to report a snippet of this press release on tonight’s Special Report with Brit Hume. Sitting in for Brit Hume (who was hopefully taking some time off to get a much needed jowl tuck) was FNC’s Chief White House Correspondent, Bret Baier. In Mr. Baier’s 30-second report, he stated the fact that American’s tend to believe there’s a liberal bias in the news media. Then he presented a chart containing a list of the most trusted national TV news organizations, lead by Fox News. No other information was provided, nor were the actual poll numbers analysed in depth. Why bother, right?
At the precise moment of FNC’s story about the media bias poll, a lovable 39 year old Minneapolis man was
running walking briskly on a treadmill in his basement while monitoring the FNC for, ironically, bias reporting. As soon as the words, “most trusted national news organization” and “Fox News” were used together in a sentence by Mr. Baier, the Minneapolis man bolted from the treadmill after feeling what he described as “an uncomfortable and uncontrollable twitching in my butt that made me think I was about to shit myself.” Luckily, a bathroom was nearby, and the man survived the ordeal without incident.
Thinking the man
running walking briskly on his treadmill was on to something, Wag the Dog conducted our own Internet search to see if, in fact, a Sacred Heart University Polling Institute actually exists. It does. We found the poll results and studied them in depth and came to the following conclusions:
1) There’s still hope for America because, according to this poll, most people recognize there’s media bias in news reporting. And that’s a good thing.
2) Because only 19.6% of those surveyed could say they believe all or most news media reporting, maybe the average TV news viewer isn’t as ignorant as originally thought? Then again, there are still quite a few people out there who have a more favorable impression of George Bush (33%) than they do of the news media. And that’s a scary thing.
3) PBS News received a 3% favorability score in the “accurate rating” category, which means it’s highly likely that fewer than 25 of the 800 people surveyed have actually watched a PBS News broadcast. Studies show PBS viewers tend to be well-educated, while cable news viewers are… well, let’s just say “not as educated as” PBS viewers… so one must conclude that those highbrow PBS News viewers have no clue they are being lied to. Wake up, Smarty Pants!
This poll will likely do little more than shine a dim spotlight on the media bias that has plagued America for quite some time. On the other hand, Fox News will undoubtedly continue spewing cherry-picked results that make themselves look good… even though a 27% favorability rating is hardly something to brag about, yet just watch Fox shamelessly do it. But, alas, this spotlight will eventually fade, and the media outlets will continue lying to us on behalf of the six behemoth companies that own them. And despite the fact there are multiple polls conducted each year that show the general public doesn’t trust the media, CNN will keep marketing itself as the most trusted name in news, Fox News will still claim to be a fair and balanced new source… and a lovable 39 year old man in Minneapolis will continue nearly shitting himself on a daily basis as long as he insists on
watching monitoring the Fox News Channel.